Thursday, September 9, 2010

Red - Curated by Caitlin Cronenberg Opens Today!

For Immediate Release:

TOROmagazine.com sees RED
A preview exhibition of the NY Times Canadian Photo Archive
curated by Caitlin Cronenberg launches during the film festival

August 30, 2010. Toronto, ON – From September 9-12, at the height of the film festival, 12 images from the NY Times Canadian Photo Archive will be displayed in an exclusive preview exhibition. Presented by TOROmagazine.com, the exhibition – called RED – will take place in the VIP pop-up lounge TORO After Dark at PEARS on the Avenue (164 Avenue Road). RED will kick off with a red carpet event on Thursday, September 9, and will be open to the public from September 11-12 between 12 and 5 p.m.

Photographer Caitlin Cronenberg is thrilled to be putting her bold and contemporary artistic vision to work in this world-premiere event. “I spent weeks pouring over thousands of images from the Archive to select the photographs that best represent the landscapes, famous figures, successes, imperfections, quirks and events that have made this country what it is today,” she says. “I can’t wait for everyone—Canadians and visitors—to finally be able to see the exhibition and interact with Canada’s history in such a dramatic way.”

Working with set builders, lighting designers and prop artists, Cronenberg’s unique interpretation of the Archive will include photos that have been digitally altered, light-boxed, framed in antique salvaged barn wood—all resulting in an atmospheric and cinematic display.

Acquired by Christopher Bratty, co-founder of TOROmagazine.com and Black Angus Media, the 24,000 photographs that make up the complete NY Times Canadian Photo Archive showcase the evolution of Canada over the last 100 years. The images in the Archive were taken by New York Times photographers and are invaluable cultural records that trace the evolution of Canada as a nation. Bratty purchased the Archive to showcase Canada’s incredible history with the world.

From July 1, 2010, TOROmagazine.com has been posting and will continue to post one image daily from the massive Archive online. TOROmagazine.com will also be projecting images from the Archive from September 9 -12 on downtown Toronto buildings to literally bring art to the people.

“This is so much more than a photography exhibit,” says William Morassutti, editor-in-chief of TOROmagazine.com. “Between RED and TOROmagazine.com’s online Archive showcase, we’re reinventing both the NY Times Canadian Photo Archive and our perception of the history of Canada itself—and we’re sharing it all with the world.”

The photos from the NY Times Canadian Photo Archive date back to 1910 and cover a diverse assortment of themes ranging from singing WWII soldiers, frozen Niagara Falls, sealers perched on icebergs, to soot-covered miners toiling deep within the earth. Notable photos of Canadian icons include Pierre Trudeau, Karen Kain, Mark Messier, Michael J. Fox and Barbara Ann Scott. Images from the Archive also feature prominent international figures on official visits to Canada, including the Royal Family, Dwight Eisenhower and Sir Winston Churchill.

The preview exhibition is the first in a series of events presented by TOROmagazine.com in the exclusive VIP pop-up destination TORO After Dark Lounge—an invitation-only late night-lounge at PEARS on the Avenue.
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For more information, photos, or to arrange an interview with TOROmagazine.com or Caitlin Cronenberg, please contact:

Andrea Cooper
NKPR
416-365-3630 ext. 230
andrea@nkpr.net

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